Board Approves First Phase of Marketing Strategy

Posted on August 13, 2020

 Texas Peanuts are a premium product and deserve a premium position amongst culinary innovators, specifically top-level chefs in Texas. 

The global pandemic has provided the U.S. industry with an increase in peanut butter sales, but the Texas Peanut Producers Board is looking to go beyond peanut butter to encourage a better understanding of and appreciation for Texas Peanuts as a premium product.

Phase one, of a five-phrase process, is re-introducing the product to culinary innovators in Texas—top-level chefs and culinary experts. We will distribute a premium peanut care package to the most influential 20 top chefs and culinary experts in key Texas markets (Austin, Houston, DFW, and San Antonio). Each care package will provide information about our Texas Peanut story and what makes our peanuts premium. With it, we will include a coupon for 20 lbs. of Texas Peanuts whenever they are ready for it, as they begin to open their business.

Texas Peanut Producers Board is partnering with Wild Hive, a marketing and communications firm with expertise in food and agriculture based out of Austin, Texas.