The Texas Peanut Producers Board and staff met with a variety of representatives from the peanut industry at a roundtable event in Gruene, TX on March 22, 2022. The conversations and presentations ranged from marketing the health benefits of peanuts, challenges and opportunities of export markets, defining new directions for peanut research, and improving the capacity of large buyers.
There was unanimous agreement that having continual conversations between organizations is how our industry is going to move forward as a progressive and successful sector of agriculture. Check out the highlights from our speakers below:
A primary purpose of The Peanut Institute is to grow awareness of the health benefits associated with peanuts.
Efforts are focused on the messaging surrounding peanuts nutritional qualities, outreach through social media accounts, and reaching global audiences via influencers.
Provide partial funding for research initiatives through one year university studies. Head to their Peanut Research Library to learn about peanuts in relation to allergies, eye health, blood pressure, brain health, and many more areas in regard to a healthy lifestyle.
Priorities for the APC include growing and defending U.S. exports, launching the sustainability effort ‘Telling the Good Story of Peanuts’, and improving industry coordination on research and aflatoxin.
Working with the EU to demonstrate the commitment of the U.S. industry to continuous improvement to reduce aflatoxin.
Discussed the Millennial and Gen Z demographics in relation to what types of food they consume, the importance placed on brand’s values, priority placed on convenience, etc. See a more detailed breakdown here: